4Ever Accessories

Branding, Hair Clip Design

 

I created branding and hair clip designs for 4Ever Accessories, a hair accessory brand by Kiana Rosas. She dreamed up a line of happy-hour-themed claw clips with delicate laser-etched designs and rhinestone embellishments. We started with a classic, the dirty martini, and can’t wait to add more.

In addition to hair clips, I designed a fun, playful brand identity featuring a custom wordmark, monograms, and brand marks. We infused the cocktail-inspired color palette with olive, espresso, and berry hues.

As a nod to the 4 in the name, which comes from Kiana being one of four sisters, I incorporated a four-leaf clover shape that can be used in patterns, stickers, packaging, and more.

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Beth Howley Creative